Digitally She Does It Podcast

EPISODE 119: How to make money while you sleep!

• Karen Davies • Season 1 • Episode 119

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In this episode of the Digitally She Does It podcast, I’m diving into one of my favourite topics - how to make money while you sleep by selling your digital offers on autopilot.

If you’re feeling burnt out from trading time for money, or you’re constantly wondering if there’s a smarter way to grow your business, this episode is for you. 

I’ll walk you through a clear, step-by-step system for creating and automating sales of your digital products whether that’s an online course, template, or workshop replay so you can start reclaiming your time and building a business that works for you.

This episode is packed with practical steps and encouragement to help you move forward with confidence. 

Tune in and let’s start turning your brilliance into a scalable, sustainable business on your terms.


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Karen Davies [00:00:01]:
Hello and welcome to the Digitally. She does it show. This is episode one one nine. And in today's episode, I'm going to be sharing how you can earn money whilst you sleep. And I'm going to walk you through a really simple system that's gonna help you to sell your digital offer on autopilot. So let's jump right in and let's get started. Welcome to the Digitally She Does It Show. I'm your host Karen, and I'm here to lift the lid on what it actually takes to create a successful business.

Karen Davies [00:00:38]:
If you are an ambitious creative ready to build a business on your own terms and without compromise, then this podcast is perfect for you. With my award winning approach to marketing, and expert knowledge in creating online courses, this show will leave you feeling inspired, energized, and ready to bring those big dreams to life. Join me each week for a dose of motivation and marketing know how, along with actionable step by step strategies to help you accelerate your businesses' growth. 

So let's dive in, and don't forget to subscribe to all my upcoming episodes which drop every Wednesday. Hello and welcome. Thank you for joining me today. I am your host, Karen, and I really do appreciate you hitting that play button to listen to today's episode. 

So in today's episode, I'm going to be talking about how you can earn money in your business whilst you sleep, and I'm going to walk you through a really simple system that's gonna get you selling your digital offer on autopilot.

Karen Davies [00:01:45]:
So we've got a lot to unpack today, but before I do, I just want to dive in and talk about the Easy Course Kickstarter kit, which is sponsoring today's show. This is a tool that is going to help you actually move from staying inactive. Before we dive into today's show, just a quick note that this episode is sponsored by the Easy Course Kickstarter Kit, your one stop shop for getting started online. Now if you've been sitting on an idea for an online course for a while, but maybe you don't know where to begin, then this kit is going to give you the clarity, the tools, and the plan to make it happen. So within this kit, you're going to be able to validate your idea. So make sure that your idea is something that people actually want to buy, and you're going to be walking through a very simple step by step validation process. You're going to be planning your idea with purpose, with guided templates that are gonna help you to map out your course content and structure it so that you can stop second guessing yourself and start building. And then I'm gonna give you the next step.

Karen Davies [00:03:10]:
So you're gonna get a clear action plan that shows you how to go from idea through to income, even if you have never created a course before. Now, included in the easy course kickstarter kit are some bonus tools. So these tools have been designed to help you move faster, stay focused, and actually finish what you start. Now this kit is really cheap. 

It's only £27, making it a no brainer if you are serious about creating an online course that sells. Now if you're tired of sitting on your knowledge and you wanna turn it into a digital product that you can sell on repeat, then this kit is for you. So head on over to www.karen-davies.com/kit to grab your copy. And finally, get your course out of your head and into the world because there's never been a better time to package up your expertise and start earning from what you know.

Karen Davies [00:04:12]:
Okay. So back to today's episode and today is all about looking at how you can create money whilst you sleep and looking at your offer which you can then sell on autopilot. So if you have been feeling stretched thin lately and maybe you're feeling like you're constantly working just to stay afloat and you've been wondering, is there an easier way to grow my business? Then this episode is going to be spot on for you because this is what we're talking about today. Today, it's going to be all about how you can work smarter by building automation in your business. So I'm going to walk you through how you can take your digital offer, whether that's an online course, a template kit, a workshop replay, or maybe even a low ticket template. So whatever it may be, And I'm gonna walk you through a very simple system that's gonna help you set it up so that you can sell it on repeat, which means that you're gonna get that income rolling in even whilst you're either sleeping, you're spending time with your favorite people, or you're off doing something that's actually bringing you joy. So you can actually take the weekend off, relax, knowing that you have money coming in to your business because this is how we create freedom in our business in in a smart way. So let's dive in and I want to just start by talking about why automation matters.

Karen Davies [00:05:52]:
So the truth is in business that burnout and I wanna touch upon burnout because the past couple of episodes, I've been talking about burnout in business because it's a real thing. Many entrepreneurs get to the point where they fall out of love with their businesses because they're so burnt out, exhausted, tired, fed up, disillusioned because they're constantly working hard. And more often than not, it comes from doing the same thing over and over again without actually taking breaks. So whether that's responding to DMs, chasing invoices, or maybe even launching the same product manually every single time. Now it's not scalable, and it's certainly not sustainable. I know about burnout because as I've mentioned previously on this podcast, I have my own experiences with burnout. It's why I moved into the online course space because I was running a branding studio. I was exhausted.

Karen Davies [00:07:02]:
Burned out, and I became disillusioned with my business. And I realized that the business that I was building was not sustainable because everything about the business that I was creating was on my shoulders, and that's a heavy load to carry. I was responsible for everything, for finding the work, delivering the work, making sure that the people within my team were delivering the work, doing all the things, chasing invoices, dealing with client queries, you know, get getting into conversations with clients that at some sometimes were tough. And I think it just all built up and built up, and then obviously COVID happened. And I had an awful situation in my business that basically tipped me over the edge. And I realized that what I was creating was not smart because it was all on my shoulders, which meant that I couldn't really take the time off. I couldn't step away from it because I had this responsibility. And that responsibility is exhausting and that's why burnout happens because we we end up becoming trapped in the thing that we believed would give us that freedom.

Karen Davies [00:08:24]:
And it's not because we don't know necessarily what we're doing or we're not good at what we're doing or we're not good business people. It's simply because we're choosing a business model that doesn't work. It doesn't give us the freedom that we ultimately desire. The service based freedom, the service based model whereby you are providing a service to clients is gray all the while you only have few clients. But the moment you want to expand and scale, you need to then bring a team on board. And when you have a team, you have additional responsibilities, so it never quite disappears. You never quite get that freedom because you're always on the hook for something. So this is why we need to shift our perspective around how a business should should run, what we can do in our businesses, and actually look at the expertise that we have and what we can actually do with that expertise.

Karen Davies [00:09:30]:
And this is where digital offers come into play because these offers that we can create where we are packaging up our expertise, where sharing our knowledge with the world means that we can package it up once and then sell it on repeat. And then you can make sales when you sleep. So it becomes more of a scalable solution for your business, but also becomes a lot more enjoyable because you're getting that time back. You're not on the hook all the time having to be there to support your clients. You can actually create something, package it up, and sell it knowing that that income is coming in and the lights are staying on in your business. But you need to have automation because it's actually automation that is what's gonna allow your business to run even when you're not working. It's the difference between being busy and then being in flow. And when you combine that with a really strong digital offer, something that, like, say, you create once and sell multiple times, it becomes a game changer.

Karen Davies [00:10:48]:
And that's where you get your freedom because you have something that you're selling, but you don't have to be there time and time again to sell it because you've built in that automation. So what do you need to sell something on autopilot? So I just wanna break this down so that you have, an idea of what is needed. Okay. So you need three simple things. Number one, you need a clear offer. Your offer should solve one specific problem. Don't try to be everything to everyone. Your brilliance is powerful enough when it's focused.

Karen Davies [00:11:34]:
So think about what people come to you for. Is there a quick win solution that you can provide for a problem that they are experiencing? Now this problem doesn't have to be big, it doesn't have to be life changing, it could just be really simple. Now, I have the Easy Course Kick Starter Kit. It costs £27 and it's a three step process. What this kit gives you is the first step in the process. So if you are sitting there and you've got an idea in your head about how to create an online course but even thinking about what course you wanna create, this kit has been designed to make that pro that process easy so that you can get out of your head what you're thinking and start mapping out that offer. So it's a three step, process that simply guides you through what you need to do. It's laser focused and it helps people validate and plan a profitable course idea.

Karen Davies [00:12:49]:
It's simple, it's specific, and most importantly it's scalable. So, with that in mind, what is it that you could create in your own business that's going to get somebody off the starting block? When they come to you what is it that they're asking? What do they need from you? And can you create something that has a very simple system involved? So can you create something that is three steps, four steps, five steps? Do you have a framework that you can use to guide somebody to a specific result? So, I want you to really think about what offer you can create in your business that's going to be a no brainer for your ideal person. Okay, the second thing that you're going to need is an evergreen Funnel. Now this is where the magic happens, you want a journey that takes someone from discovering you to trusting you to then buying from you That's a funnel. Now this could look like a freebie that you offer. So think of a checklist or an ebook, a guide, mini training, something along those lines. You could also include an instant tripwire offer, something like my my easy course keep starter kit. That could be a tripwire offer that is then presented once somebody has downloaded the freebie.

Karen Davies [00:14:30]:
And then you can set up a follow-up email sequence that nurtures the relationship and gently guides them through to the next step. So this could be for them to book a one to one call with you, a consultation, a coaching session, or it could be guiding them to an online course. So that email sequence is going to nurture and then provide them with a signpost as to where they go next. Now, this funnel is should be designed to provide value but also to give your ideal audience the steps necessary to get access to what they need to resolve their problems. So, don't think it's just about selling. Selling is serving and by creating an evergreen funnel not only do you get to build something on auto that supports your business but you also get to serve because you're presenting the your audience with what they need to help them move forward. So I just wanted to really kind of mention that because I know people can feel really icky about presenting an offer. Your offer is just simply a step that somebody could take that's going to give them what they need.

Karen Davies [00:15:58]:
So, when it comes to selling it may be a case of reframing how you see selling but think about it from the perspective of your audience. What do they need? What can you create that's gonna support them? And how are you gonna get it to them? And that's where your evergreen funnel comes into play. The next thing, the third thing is your tech stack. So let's keep this really simple because I know tech can feel very overwhelming especially if you're on if you consider yourself not to be techie. Now you do not need a million dollar setup. You do not need to throw a ton of money at this. You can do this on a real budget. And I just wanna mention that as well because I've got members in my membership that have said to me that they have wasted thousands of pounds getting people to set up their digital ecosystem, and and it's just not worked.

Karen Davies [00:17:05]:
They haven't got any sales, but they've spent a ton of money trying to get it all set up. You do not need to do this. You can do this really cheaply. All you need is a landing page builder, an email platform that's going to deliver your email sequence, and a checkout system so that you can take money. That's all you need. Three things. Start lean and then build momentum, and don't get hung up on perfection. Now what I would recommend, if you are wanting to do this and you know this is an obvious next step, then I'd like you to check out a platform called Systeme.

Karen Davies [00:17:55]:
So it's systeme.io. You will be able to do all of what I've said, the landing page builder, the email platform, and the checkout system. You'll be able to create this on their free platform, on their free tier. So, in order to build what it is that I'm showing with you today, you can do this for literally next to nothing. As I said, start lean and then the goal is to build momentum and not get hung up on perfection. And Systeme is such a great tool, you can grow with the platform. Start on their free plan and then invest as and when you need to. And even if you go on to the next level plan, you're only looking at about £20.

Karen Davies [00:18:51]:
So it doesn't break the bank, but it gives you a really great platform that you can start building your digital business on. So I just want to give you a bit of a quick behind the scenes look at how this actually works in real time so that I can just give you some context to what I'm saying. So if somebody finds my free guide, so maybe somebody's on social or they get my email or they're on my blog or they're listening to my podcast or they're they've come into my world, they will be offered my free guide, which is the 10 steps to online course success. Once they download it, they will then get a thank you page. And on that thank you page, they're offered the opportunity to purchase the Easy Course Kickstart Kit for just £27 Now, this is a one off payment but it gives them the system that they need to start planning their online course. What this does, it focuses on the first step so that they can make sure that their idea has merit before they move on, but they're only investing £27 so the risk is low. They will see the value because it's going to solve a pain point that they're already feeling, so they will buy. From there, they will receive a welcome email and a thank you message and then a short series of emails that not only deliver the product, but that also build trust, reinforce their decision and then gently point them to what's next, whether that's my masterclass, my membership, or this podcast.

Karen Davies [00:20:39]:
Now I'm not in them inbox personally, it's my system and it's working twenty four seven and this is what you can do as well. So when you're away from your desk and somebody gets access to your freebie it then triggers a series of actions that can then lead to money in your pocket. Now, often there's a thought that because somebody's not techie and they don't have an offer they can't do this, but let me tell you it doesn't have to be fancy to be effective. Start with something small, create a digital checklist or an hour's workshop or even create a kit like mine. Your job is to package your brilliance not to overthink it and the take can be learnt one step out at a time or just outsource it but don't let the fear stop you from creating something that can be a game changer in your business. So, with that in mind, if you are finally ready to reclaim your time and then start earning whilst you sleep, which is completely possible and I hopefully, I've demonstrated that today and trust me, it really does work, then I want you to go and grab my Easy Course Kickstarter Kit because this will show you what is possible and it will also give you what you need to outline your idea because I walk you through how to validate, plan and price because I'll walk you through how to validate and plan your digital course. It's the perfect low pressure way to start building a product that you can then automate. And if you've already got a product but maybe you're struggling to set up the funnel, then keep listening because I've got some episodes coming up that's going to break down each part of that funnel step by step.

Karen Davies [00:22:58]:
Now, you deserve a business that doesn't burn you out. You deserve to create something that gives you the freedom that you want and build the life that you desire and this is the way that you're going to be able to make that happen. Thanks for joining me today, if this episode has given you a light bulb moment or maybe it's inspired your next step, then please do share it with a friend or take a screenshot and tag me on Instagram at karen underscore digital coach because I'd love to hear about what has resonated with you. Remember, and this is really important for you to really take on board, your brilliance is your superpower. So it's why you started, it's most likely why you started your business in the first place. So let's turn it into a business that actually works for you. Thank you so much for tuning in to today's episode. I hope you found this episode of value and of course please feel free to share it with others who you may think will also benefit from listening to today's episode.

Karen Davies [00:24:12]:
Now, if today's discussion has sparked some inspiration and you're eager to dive in to creating an online course, then please go and check out the Easy Course Kickstarter Kit at www.karendavies.com/kit. And if you're ready to really dive in and create your first online course, but maybe you feel like you need guidance, support, and a and a road map to get you to where you wanna get to, then check out my all inclusive membership. Sell your brilliance online. Head on over to www.karendavies.com/membership. I will be back next week with another episode, but until then, have a great week. I hope you enjoyed this episode of the digitally she does it show. Don't forget to check out the show notes for all the links and resources mentioned in today's episode. New episodes drop every week on a Wednesday.

Karen Davies [00:25:09]:
So why not rate and subscribe so you never miss an episode? Thank you for tuning in today, and I will see you next time.